to “activate a room”

Historically the most anti-commercial of art forms, performance is now a fixture at art fairs, the organizers of which have found that live art adds a sense of occasion to the experience of shopping in a hangar. For Art Basel this month, Klaus Biesenbach and Hans Ulrich Obrist have invited Marina Abramovic, Damien Hirst, Yoko Ono, Sehgal and others to activate a room for an exhibition of artworks whose material is the human being.

From

http://tmagazine.blogs.nytimes.com/2014/06/10/performa-roselee-goldberg-interview-performance-art-book/

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